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6 February 2020 17:00-19:00Google Office

Program

Studies reveal that up to 80 % of apps are used once after being downloaded, and then never again. Where does this take us? Is PWA the solution?
PWA (Progressive Web Apps) is one of the most talked-about technology shifts in the web. After some hesitance, many companies decided to jump on the train but what are the benefits, business impacts, and challenges? 
Controversial? Debatable? Agreeable? 

Many important questions and we will support you by bringing in the experts to guide you - Google and Publicis Sapient. 

Join us for an inspiring evening that will take place at Google's office in Stockholm.

17.00 Welcome to the 8th CMO goes Tech -meetup.
The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event.

17.10 Google - The Business Impact of PWA
Progressive Web Apps are not only making life easier for developers but also for our entire organizations and the end user. Ida Kjelldahl, Mobile Specialist at Google is helping companies uncover what their data is trying to tell them and build processes around the user. She will share her experience on how PWA can affect the business and create impact, and how to optimize both within tech and UX to provide the customer with the best possible experience. 

17.30 Publicis Sapient - There’s more than one way to a PWA
In this talk we demystify the technology, explain the challenges we’ve encountered and offer our point of view on how to get the best out of this exciting technology. Richard Bultitude - Experience Technology Director and Suzi Gulin-Warren – Retail Client Partner will share cases and experiences from their work with Progressive Web Apps.

17.50 Questions to the presenters

18:10 Time for mingling and to get to know your network and presenters.

Looking forward to seeing you, 
Gül & Cecilia


A big thank you to Google/Ida Kjelldahl for presenting and hosting CMO goes TECH at your great city location and to Publicis Sapient for bringing clarity to PWA.
 
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.

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All you need to know

This meetup will take place at Google's office in Stockholm city center. 

Adress: Kungsbron 2, 111 21 Stockholm
Ring the door and take the elevator up to the 8th floor.

Looking forward to see you!

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Speakers

Ida Kjelldahl
Mobile Specialist at Google

Ida is a Conversion Specialist and has worked with web site optimization for [+5] years. Before being asked to join Google she built and led successful CRO teams at both agencies and some of the largest websites in Sweden. Ida is also the founder of the organisation Women in Web Analytics, and is heavily involved in some of Swedens most prominent analytics programs. This since she is passionate about the method of knowing instead of guessing, and because she knows that making data based decisions are one of the most important factors to accelerate business growth.

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Suzi Gulin-Warren
Retail Client Partner

Suzi leads digital transformation programmes in Retail and Telco verticals. She has over 20 year experience in digital from the client, consultancy and agency sides, working with clients such as BA, Barclays, Unilever, Ford, Lexus, Sony and Debenhams. Most recently, Suzi’s team successfully delivered PWA technology solutions with a significant business impact. She is passionate about using technology to solve real business problems and broader social issues. She’s also collaborated with Google on the events that promote PWA technology.

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Richard Bultitude
Experience Technology Director

As a practice lead and client-facing technologist, Richard is passionate about education and consulting. Having been a front end developer for over a decade, he’s excited about what progressive web apps are doing to push the web forward. His desire to share information has seen him talk at some of London’s most popular tech events, such as Front End London and HalfStack whilst also being an organiser of JS Monthly. Richard is a disarming and enthusiastic presenter who makes even the driest subjects entertaining.

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Organized by

Gül HeperHello@cmogoestech.com
Cecilia HjertzellHello@cmogoestech.com